The National Hanwoo Association participates in "Korea Square" hosted by the Korean Cultural Center in Hong Kong... operating a Hanwoo pop-up store.

Published 2025년 10월 21일

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[Agricultural, Fisheries and Livestock Newspaper=Reporter Hee-kyung Ahn] The city of gastronomy, Hong Kong, has fallen head over heels for the charm of premium K-food, particularly Korean beef. From November 11 to 12, the National Korean Beef Association (President Min Kyung-cheon) participated in the '2025 Korea Square' Festival held at PMQ Plaza in Hong Kong's Central, successfully operating a Korean beef pop-up store and eliciting an explosive response from the locals. Hosted by the Hong Kong Korean Cultural Center, 'Korea Square' is a representative annual festival that introduces K-content and Korean culture to the local community. The National Korean Beef Association aims to enhance the brand value of Korean beef at the forefront of K-food globalization and local consumption.

Original content

The city of gastronomy, Hong Kong, has fallen for the charm of premium K-food, Hanwoo. With trendy menus such as Hanwoo bulgogi, kimbap, and burgers, it has captured the hearts of local food enthusiasts. The city of gastronomy, Hong Kong, has been completely captivated by the diverse charm of Hanwoo, the essence of premium K-food. The National Hanwoo Association (President Min Kyung-cheon) participated in the "2025 Korea Square" festival held at PMQ Plaza in Central Hong Kong from November 11 to 12, successfully operating a Hanwoo pop-up store and eliciting an explosive response from locals. The "Korea Square" hosted by the Hong Kong Korean Cultural Center is a representative annual festival that introduces K-content and Korean culture to the local community. The National Hanwoo Association participated in this festival with the support of the Hanwoo Self-Help Fund to enhance the brand value of Hanwoo, which is at the forefront of K-food globalization, and to expand its connection ...

Source: Aflnews