The South African sugar industry is experiencing a recovery, with the South African Sugar Association (Sasa) planning for stability, growth, and sustainability up to 2030. The first phase of this master plan focuses on immediate actions to address short-term concerns and restructure the industry. It prioritizes local market demand optimization and diversified solutions. The industry has been granted an exemption from the local Competition Act to facilitate information sharing, and retailers and industrial sugar users have committed to minimum offtake levels from local farms and millers. These measures, along with the master plan's implementation, have contributed to industry stabilization, with sales exceeding expectations. The industry is valued at about R18-billion annually.