The article urges farmers in Matabeleland to consider sunflower cultivation, given the region's suitable climate and soil conditions. Sunflowers are drought-resistant and currently fetch good prices in the market, making them an attractive cash crop. The government is encouraging this production as a means to reduce crude oil imports, which have ranged from 55,000 to 65,000 tonnes annually. The Presidential Input Scheme Programme is providing sunflower inputs to farmers to support this initiative. However, it was noted that most farmers have already dedicated their land to maize and other crops, so additional inputs and space would be needed for sunflower farming to be successful.