Euromonitor International has reported a decline in demand for soy milk replacers, while other non-soy based drinks are showing significant increase. The Russian plant-based food industry is in its infancy, with oat and soy drinks being the main products. The market is expected to grow by 30-50% per year in the next 1.5-2 years, and then grow at a rate of 5-10% per year for the next 3-5 years. The availability of these products in stores and media campaigns are positive factors for the market, while a decrease in real disposable income is a negative factor.