Despite the expansion of beet cultivation areas in the EU and high sugar prices, Greece remains indifferent to domestic sugar production. Farmers are awaiting the implementation of Piraeus Bank's court-ratified reorganization plan for the sugar industry from 2019. The average price of white sugar in the EU hit 857 euros per tonne in December 2023, and production is projected to increase by 7% to 15.6 million tonnes in 2023/2024. Despite the price hike, sugar consumption in the EU is expected to remain high.