Vietnam is set to boost its fruit and vegetable exports, with durian being a key product following a protocol with China. The Mekong Delta, with its over 370,000 hectares of fruit trees, is a major contributor to these exports. The country has penetrated various markets, including China (durian, fresh coconut), US (longan, dragon fruit, fresh coconut), Japan (lychee, longan), Korea (mango, grapefruit), and New Zealand (lemon, grapefruit). The quality of these products is crucial, as the industry is focusing on building brands and ensuring quality to meet standards for demanding markets. Many localities in the Mekong Delta are promoting trade and exporting fruit to several markets, contributing to the total fruit and vegetable export turnover of Vietnam.