Melon crisis in Italy - what are the reasons?

Overproduction, poor summer weather in regions with high consumption, limited demand from abroad and the emergence of new competing areas in Eastern Europe are some of the factors that have led to the current crisis in the watermelon and melon sector, which manifests itself as a sharp drop in prices and periodic and long-term advertising campaigns in many large retail chains, EastFruit writes with reference to FreshPlaza. “Everything we did from May to the end of July was lost with the arrival of August, the month in which these typical summer products usually have to sell out in no time. Instead, things didn't go as planned. The drop in sales was significant, ”says Salvatore Lotta, Sales Director for OP Agricola Campidanese. “Even structures as structured as ours suffer losses. We are used to processing and selling 300 to 500 tons of products every day, but we have not been able to maintain these volumes at a constant level in the last month. 5-6 varieties of watermelon and ...