Mendoza, Argentina has commenced its cherry harvest for the new season, starting with the early variety Royal Lee and introducing a new variety, Nimba, from their recent plantations in Luján de Cuyo and Valle de Uco. The region's cold winter supply and sunny spring days enable an early harvest and focus on quality, rather than volume. Güizzo Frutas Frescas SA is pioneering this strategy, investing in new varieties and technology, and has been recognized by the Mendoza Cherry Chamber for its efforts.