The Association of Belgian Horticultural Cooperatives (VBT) is focusing on finding new export destinations for Belgian fruit and vegetables. Following the success in the Mexican market with Belgian apples and pears, Belgian chicory will be introduced this autumn. The VBT and the Federal Agency for the Safety of the Food Chain (FAVV) are ensuring market access in compliance with the receiving country's requirements. The fresh produce sector is investing in promoting Belgian products both domestically and internationally, with significant budget allocation for market expansion in countries where access has been established.