Mexico plays a negligible role in the global production of vanilla, accounting for less than 5% of the world's supply, despite being the birthplace of the Vanilla Planifolia Jacks species. The country's domestic production is threatened by a decrease in cultivation areas, producer disorganization, and poor management. A study highlights the Potential of the Totonacapan region in Puebla and Veracruz, where 80% of Mexico's vanilla is produced, to boost quality and revalue the crop. However, vanilla production faces competition from more profitable activities. Globally, Indonesia, Madagascar, China, and Papua New Guinea are the leading vanilla producers.