In 2023, Mexico became the world's leading exporter of watermelons by volume, surpassing Spain, but Spain continued to lead in terms of value due to higher export prices. Together, Mexico, Spain, Italy, and Morocco accounted for nearly half of the global watermelon sales. The Netherlands had the highest average price per kilo of $0.89. The main destinations for watermelon exports included Germany, France, the United Kingdom, and Poland.