The 2024-2025 agricultural campaign is set to begin with a positive outlook and signs of recovery, following challenging years due to extreme climatic phenomena. Improved climatic conditions, stable or increased product prices, and the Crop Guidance Framework (MOC) are contributing to a surge in planted areas and promising growth in key crops such as rice, potatoes, and quinoa. This recovery is expected to bolster the country's food security, stimulate the rural economy, and reduce reliance on food imports. The MOC's role in providing crucial decision-making support and its focus on seven strategic crops, accounting for 33% of the gross value of agricultural production, are pivotal in achieving sustainable and profitable agriculture. However, the article also highlights the challenges that lie ahead in achieving these goals.