Korea Consumer Organization Council criticized leading confectionery and bakery franchise companies for excessively raising the prices of cream bread made with raw milk and milk. Their investigation found that Paris Baguette and Tous Les Jours' cream bread prices had increased significantly in the fourth quarter of last year, surpassing the companies' announced bread price increase rate. The council also raised concerns about the lack of disclosure regarding the content of raw milk or milk in the cream bread, emphasizing the need for sufficient food labeling to satisfy consumers' right to know.