The Mexican dairy market is showing signs of growth, with resilience in the face of economic challenges due to the dairy sector's resilience and strategic positions of producers. Despite economic setbacks in 2020, the sector has seen growth, with a projected increase in production for 2022. However, high feed costs and low milk prices are posing challenges for farmers. The dairy sector is divided into large industrialized dairies and a large number of small operations, with the Lagunera Region being the largest milk-producing area. Consumption patterns have seen fluctuations, and there is potential for investment in processing technologies to extend shelf life. The impact of the 2020 pandemic on milk and dairy product consumption in 2021 and 2022 is still uncertain, but domestic consumption has stabilized after an initial decline.