(Milyang=Yonhap News) Reporter Kim Dong-min = Gyeongnam Milyang City announced that it received the Minister of Trade, Industry and Energy Commendation at the '2025 Republic of Korea Design Awards' ceremony held at the COEX Conference Room in Seoul on the 12th.
The Republic of Korea Design Awards is the nation's most prestigious design management award, hosted by the Ministry of Trade, Industry and Energy and organized by the Korea Design Promotion Institute.
Milyang City explained that it won the commendation for its brand 'Milyang Strawberry 1943', which embodies the history and value of the region's agricultural specialty, the 'Milyang Strawberry'.
'Milyang Strawberry 1943' takes the year 1943, when strawberry cultivation began in Milyang, South Korea, as its brand narrative, capturing its identity and quality value.
The city has been promoting initiatives such as recording the history of strawberry cultivation, joint planning with specialized institutions, development of processed foods, and installation of a symbolic sculpture tower in the city.
Earlier, the 'Milyang Strawberry 1943' brand identity (BI) also received a silver award at the 2023 Good Design Awards.
A city official said, "This proves that agricultural design can enhance regional industrial value and city image," and added, "We will create a brand ecosystem where farmers' income and regional image grow together."