Pati district in Central Java, Indonesia is emerging as a major hub for cassava cultivation, being the second largest producer in the province with over 746,000 tons produced in 2019, attributed to the crop's ease of cultivation and high profit potential. The district specializes in the cultivation of Adira I, Adira IV, Markonah / UJ – 3, and UJ – 5 cassava varieties, primarily for tapioca factories due to their higher flour content. However, the demand for cassava has outstripped local supply, leading to the import of cassava to meet industrial requirements. The Ministry of Agriculture is addressing this issue by mapping cassava production centers to ensure a steady supply and regulate prices. There's a call for increased consumption of cassava and its derived products to support the industry and boost the perception of the humble cassava to a more valued food source.