Egypt: Preparations are underway to launch a geographical definition of Siwa to promote it externally through dates

Published 2022년 1월 25일

Tridge summary

The Assistant Minister of Commerce in Egypt is working on a geographical definition of Siwa to distinguish its products as organic and distinctive, with funding from Italian aid and collaboration with various ministries and bodies. This is part of the Siwa dates brand strategy, which includes a QR code to represent the products and promote tourism and investment opportunities. The ministry is also evaluating and developing a five-year strategy for the dates sector, improving agriculture productivity, and increasing manufacturing. Cooperation with the Khalifa Award and plans for international dates festivals in Morocco, Sudan, and Jordan are also mentioned.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

Ahmed Reda, Assistant Minister of Commerce for Industry Affairs and supervisor of the Technology and Industrial Innovation Centers, said that work is currently underway to launch a geographical definition of Siwa so that any product can be distinguished in it, that it has distinctive and guaranteed characteristics, which opens up new export horizons and markets, especially since Many of the products in Siwa are considered organic. He explained in press statements on the sidelines of the Fifth International Dates Festival, which concluded yesterday, that this comes within the Siwa dates brand that is being worked on, with funding from Italian aid worth 9 million pounds, and in cooperation with both The Ministries of Supply, Internal Trade and Agriculture, research bodies, the Export Council for Food Industries and a number of chambers. And Reda added that the last period witnessed the first meeting to launch the brand after the Minister of Trade and Industry formed its steering ...

Source: Amwalalghad