A survey by Danone Magyarország Kft. found that younger generations are increasingly conscious of sustainability, health, and ethical issues in their food consumption. The study, which included 500 people representing various age, gender, and regional demographics, revealed that while 94% of respondents do not follow a vegetarian or vegan diet, a significant number eat meat less frequently and are open to trying plant-based products. However, the frequency of plant-based food consumption remains relatively low, with only 29% of participants reporting regular consumption and 28% purchasing these products less than once a week.