An investigation commissioned by the Irish Farmers’ Association (IFA) has uncovered that a significant portion of the pig products used in Irish breakfast meals and breakfast rolls, particularly in the food service sector, were not sourced from Irish pig meat. The IFA's 2022 Irish Foodservice DNA Verified Survey revealed that 37% of the 401 samples taken from the food service sector, including establishments like fast-food outlets, hotels, and service stations, were found to contain non-Irish pig meat. In contrast, retail outlets showed a 97% compliance rate with using Irish pig meat. IFA president Tim Cullinan called on food service businesses to do more to support Irish pig meat producers, who are currently facing challenges, by using more locally sourced products. The survey also highlighted a discrepancy between the advertised Irish origin of some products and the results of the DNA testing, prompting the IFA to promise increased testing and to write to the companies involved.