A study by the Marine Stewardship Council (MSC) reveals that 57% of French consumers fear that their favorite seafood products may not be available in 20 years due to sustainability concerns. The research indicates that 95% of consumers are concerned about the state of the world's oceans and 81% advocate for the consumption of seafood from sustainable sources. The MSC label, signifying sustainable fishing practices, is recognized by 60% of French people, with 56% willing to pay more for certified seafood. Major brands like Fleury Michon and Carrefour are responding by including the MSC label on their products to build consumer trust.