Morocco has seen a significant increase in the allocation of land for soft fruit cultivation, with the areas dedicated to strawberry, raspberry, and blueberry production rising from 2400 hectares in 2008 to 9900 hectares in 2019. The economic impact of this growth is substantial, with the 2019/2020 export season generating over 170,000 tons of berries and a turnover of € 508.3M, a threefold increase from the 2012/2013 season. The primary markets for these exports are the European Union, particularly Spain, the UK, and the Netherlands. The 2020/21 season has experienced a 23% increase in exports compared to the previous year.