The article highlights the growth in argan oil exports, attributed to the success of rehabilitation programs for the argan grove and cultivation, as detailed by the Department of Water and Forests, ANDZOA, and the inter-profession. These initiatives have enabled the rehabilitation of 146,000 hectares of land, including the planting of 10,000 hectares on private land for argan and aromatic plants. The global argan cultivation program, supported by the Green Climate Fund, is progressing well, with 66% of areas planted or under planting. This effort has led to a significant increase in the economic aggregate of argan oil exports, which rose from 400 tonnes in 2010 to 1348 tonnes in 2019, and private investments in the sector reached nearly 48 million dirhams in 2019.