The article reports on the conclusion of Morocco's avocado season, which saw the successful export of over 40,000 tons, or 90% of the total crop, despite the industry's infancy and the challenges of increasing speculative practices. Abdelmoumen Al-Achkar, CEO of 'Echo Mac', emphasized the sector's inexperience and the adverse effects of speculation on profit margins and the industry's reputation. He also highlighted the high global prices of Moroccan avocados, which remain the second highest after Spain's, a situation he attributes to speculative behaviors and artificial price inflation.