Tridge summary
VIP's mountain strawberry campaign is launching this week with an anticipated harvest of 420 tonnes, slightly more than last year. The consortium grows 15 varieties, mainly Elsanta and Aprica. Additional small fruits like raspberries, blueberries, blackberries, and redcurrants will be available from late June, totaling around 60 tonnes. Increasingly, strawberries are grown using soilless cultivation for better sustainability, quality, and efficiency. This method uses a special substrate on raised supports for precise irrigation and fertilization. The cultivation area in Val Martello, Val Venosta, benefits from the alpine climate, enhancing taste and aroma. The strawberries are protected by tunnels and processed by the Meg cooperative, which uses 100% recycled packaging. Distribution is 20% in Alto Adige and 80% in the rest of Italy.
Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.
Original content
Everything is ready: VIP's mountain strawberry campaign begins this week. A good harvest is expected, of around 420 tonnes, a slight increase compared to last year's volumes. VIP cultivates 15 varieties, two of which cover 60% of the overall production: Elsanta and Aprica, the favorites among the consortium's customers, because they satisfy their requests in terms of taste, appearance and shelf-life. From the end of June, small fruits are also expected: raspberries, blueberries, blackberries and redcurrants. A total harvest of around 60 tonnes is expected. A year-on-year growing share of the strawberries produced by the consortium comes from soilless cultivation, to the benefit of the sustainability of the production process and the quality and quantity of the fruit. “The plants are not grown in the ground, but in a special substrate placed inside raised wooden supports, which we call tables for simplicity. – explains Alessio Rizzon, sales manager for strawberries and small fruits ...
Source: Myfruit
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