Muğla, Turkey, is a major contributor to the country's pomegranate production, ranking second after Antalya. Turkey's pomegranate exports have seen a significant increase, rising by 32% to $100 million in the first ten months of 2024, with a target of $150 million for the year. The Aegean Exporters' Association has been instrumental in this growth, focusing on improving production quality through initiatives like 'We Know the Pesticides We Use.' In 2024, Turkey exported pomegranates to 61 countries, with the Russian Federation, Iraq, Germany, the UK, and Ukraine being the largest importers.