Multimedia helps increase uptake of sustainable agricultural intensification in four African countries

Published 2021년 9월 20일

Tridge summary

The article highlights a study led by Dr Monica Kansiime on the effectiveness of the African Soil Health Consortium’s (ASHC) approach in scaling up Sustainable Agricultural Intensification (SAI) technologies in Ghana, Nigeria, Tanzania, and Uganda. The consortium's efforts, funded by various organizations, focused on improving smallholder farmers' crop yields through a multimedia extension service. This approach included radio programming, dramas, comics, community video screenings, SMS, printed materials, demonstration plots, and Village-Based Advisors. The research indicates that at least 20% of farmers exposed to the campaigns adopted SAI practices. The study also noted differences in information access between men and women and stressed the importance of tailored, stepwise information provision to facilitate farmers' investment. The article can be accessed from the International Journal of Agricultural Sustainability.

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Original content

A multimedia approach to extension services has helped increase the uptake of Sustainable Agricultural Intensification (SAI) in Ghana, Nigeria, Tanzania and Uganda as part of the African Soil Health Consortium’s (ASHC) scale-up campaigns focused on the key crops of maize, common bean, soybean, cassava, potato and banana.New research, led by Dr Monica Kansiime, reveals that ASHC campaigns achieved scale of farmer reach and spurred adoption of promoted SAI technologies through 18 campaigns that employed radio programming, dramas, comics, community video screenings, Short Message Service (SMS) sent through mobile phones, printed materials, demonstration plots and Village-Based Advisors (VBAs) – often in an integrated manner.The study – published in the journal International Journal of Agricultural Sustainability – demonstrates that the mixed media approach in advising smallholder farmers on ways to improve their crop yields resulted in the adoption of SAI practices by at least 20% of ...

Source: Cabi