The U.S. dairy industry is optimistic about its future, with exports playing a significant role, growing from 3% to 17% of the U.S. dairy supply. New cheese production is also finding homes outside the U.S., with demand rising in many destinations. The industry is also seeing a historic amount of new investment in milk processing in the U.S., primarily for cheese production and packaging extended shelf life milk products. Consumers are influenced by health and eating habits, financial pressure, and sustainability, but dairy products continue to offer opportunity for growth. The U.S. dairy industry believes it is in a unique position to meet global demand due to its productivity and sustainability practices.