New dragon fruit campaign and innovative bet in Camposol

(Agraria.pe) Last week, Camposol launched a new pitahaya campaign, also marking the beginning of the export of this exotic fruit. This has been confirmed by Ricardo Naranjo, CEO of the company, who emphasizes that this advancement is part of the development plan for new crops and a long-term vision, where innovation and research and development (R&D) are fundamental pillars for building the company's future. "Exploring new productive alternatives is part of a strategy oriented towards continuous learning, strengthening capabilities, and creating sustainable value," explains Naranjo. He added that each campaign represents an opportunity to deepen agronomic knowledge, strengthen internal processes, and raise quality and execution standards, thanks to the collaborative work of the teams and a culture of continuous improvement. It is worth noting that, according to information from the consulting firm Fluctuante, during the first quarter of 2025, Camposol ...