New Zealand's onion sector is making progress in entering the Chinese market, with a recent memorandum of understanding signed between New Zealand and a Chinese import-export association. The CEO of trade association Onions New Zealand, James Kuperus, believes that within the next five to ten years, New Zealand could export onions worth $50-60 million to China. However, there are still challenges to overcome, particularly in establishing biosecurity protocols and the negotiation process between the two governments.