Newly re-designed Market Explorer reveals the latest trends in global wine markets

Published 2024년 6월 12일

Tridge summary

IWSR has released global wine consumption data for 2023 and forecasts to 2028, showing a slight decrease in the rate of decline. While wine consumption dropped by 3% per year from 2018 to 2023, this is expected to decrease to a 1% annual decline from 2024 to 2028. The United States, Italy, Germany, and France are expected to contribute to this stabilization. However, the value of wine remains around US$192 billion, with the Chinese market expected to recover. Wine Australia has updated its Market Explorer tool to help Australian wine producers and exporters identify potential markets. The tool provides information on market opportunities, detailed market snapshots, market comparisons, and competition analysis.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

The latest wine consumption data from IWSR for 2023 and forecasts to 2028 have been recently released. Wine Australia has updated its newly re-designed Market Explorer with this data and this Market Bulletin will not only give an overview of the latest trends but also step you through how to use the tool. Latest global wine consumption trends The latest data release from the market research company IWSR reveals that, although global wine consumption has declined over the last five years, a slightly more stable picture lies ahead. While wine consumption declined by 3 per cent per annum between 2018 and 2023 – from 2.7 to 2.4 billion 9-litre cases (a loss of 350 million cases) – this rate of decline is expected to ease in the next five years – to a 1 per cent decline per annum to 2028 (a loss of around 100 million cases). However, while value has increased by an average of 1 per cent per year in the last five years – it is expected to be flat over the next five at around US$192 ...

Source: WineAustralia