In the first four months of 2024, Ningxia Wolfberry Goji Industry Co Ltd in China saw a significant increase in the export value of goji berries, with a 16.9% year-on-year rise, leading the nationwide export value of the product. The company exported 800 boxes of organic dried goji berries to the United States, contributing to a 145.3% increase in the enterprise's export value compared to the previous year. In addition to the primary product, dried goji berries, the company has also started producing goji berry juice and freeze-dried powder. Ningxia has made advancements in the quality and deep processing of goji berries, with the establishment of the China Goji Berry Research Institute and the National Goji Berry Product Quality Testing Center, and has developed over 120 new goji berry-related products.