Sustainable food increasingly important for consumers in Netherlands

The latest Agrifood Monitor, which was presented today during the opening of Dutch Food Week, indicates that sustainability will be increasingly important for consumers. With regard to the food on their plate, people find fairness, animal welfare, environmental friendliness, and concepts such as transparency and natural/regional production more important than ever, making this year is clearly different compared to years past. When choosing food, people used to primarily consider personal preferences such as taste and affordability. “These sustainability values have seen a relatively sharp increase and are clearly affecting prioritization,” says Marleen Onwezen, researcher at Wageningen University & Research, who conducted the Agrifood Monitor commissioned by the Agri & Food top sector. Photo by WUR “We also see sustainability intentions. 60% of people appear to find sustainability important when buying products, which comes to the fore in factors such as animal welfare quality ...