Ecuador: Noboa Trading, the one with the highest increase in banana sales this year

게시됨 2022년 12월 26일

Tridge 요약

Ecuador's Union of Banana Growers (Ubesa), which markets the Dole brand, is projected to be the leading banana exporter in the country for the year, with 24,589,726 boxes exported as of November, accounting for an 8.07% share of the total supply. However, Ubesa experienced a fall in sales, contrasting with the industry's trends, while Noboa Trading was the only company to report growth among the top exporters. Ecuador's banana exports, featuring major markets like the European Union, Russia, the US, and East Asia, experienced a significant decline of 11.78% from January to November 2022, attributed to factors such as low production due to lack of fertilization and adverse climatic conditions, leading to a decrease in sheaths by 10.04% compared to 2021.

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원본 콘텐츠

The Union of Ecuadorian Banana Growers (Ubesa), which markets the Dole brand, will end the year consolidated as the largest banana exporter in Ecuador. Until November of this year, it has managed to export 24,589,726 boxes, which meant a share of 8.07% of the total supply. Next on the list is Reybanpac S.A. (Favorita) with 20,201,705 boxes and Noboa Trading (Bonita) with 15,143,992. However, this first place for Ubesa does not make it the company with the best results. According to the latest report from the Banana Marketing and Export Association (Acorbanec), in this 2022, of the three main firms that move the most volume of fruit, Noboa Trading was the only one to achieve an increase in its sales after these went from 9,897,211 to 15,143,992, 53.01% more than contrasts with the fall of 26.56% that Ubesa had and 19.05% of Reybanpac, in the same study period (January to November). The growth of the firm, whose owner is the businessman Álvaro Noboa, occurs in a context of losses ...

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