Ecuador: Noboa Trading, the one with the highest increase in banana sales this year

The Union of Ecuadorian Banana Growers (Ubesa), which markets the Dole brand, will end the year consolidated as the largest banana exporter in Ecuador. Until November of this year, it has managed to export 24,589,726 boxes, which meant a share of 8.07% of the total supply. Next on the list is Reybanpac S.A. (Favorita) with 20,201,705 boxes and Noboa Trading (Bonita) with 15,143,992. However, this first place for Ubesa does not make it the company with the best results. According to the latest report from the Banana Marketing and Export Association (Acorbanec), in this 2022, of the three main firms that move the most volume of fruit, Noboa Trading was the only one to achieve an increase in its sales after these went from 9,897,211 to 15,143,992, 53.01% more than contrasts with the fall of 26.56% that Ubesa had and 19.05% of Reybanpac, in the same study period (January to November). The growth of the firm, whose owner is the businessman Álvaro Noboa, occurs in a context of losses ...