Non-alcoholic beer sales double in Germany

New figures have revealed an significant increase in the sales of non-alcoholic beer in Germany across the last decade. The data from the Federal Statistical Office in the country showed that drinkers are increasingly consuming low- and no-alcohol products and variants of alcoholic brands as either an after-work or weekend choice of beer. Production of non-alcoholic beer has doubled in the last ten years with 556 million litres produced and €548 million in sales. In additional the statistical office, called Destatis, highlighted that low-alcohol products such as radlers, which are a mix of beer and lemonade, increased from 328 million litres in 2013 to 363 million litres last year. But the report did also state that “there is still much more beer with alcohol being produced”. However the news comes against a backdrop of breweries struggling as overall beer sales decline. Beer sales in Germany dropped 4.5% in 2023 as part of this long-term downward trend. Figures from Destatis ...