The 'Noorjahan' mango from the Alirajpur district of Madhya Pradesh, India, is experiencing a high demand and price this year due to a good yield and large fruit size. Each mango is selling for between Rs 500 to Rs 1,000. The mangoes, which are of Afghan origin and only cultivated in a specific region, have been favored by favorable weather conditions this season. However, the Covid-19 pandemic has negatively affected the business as the 'Noorjahan' trees did not flower properly in 2020.