Norway: Favorable scenario for the importation of gourmet products such as extra virgin olive oil

Published 2020년 12월 1일

Tridge summary

The article highlights the dynamics of gourmet product demand in Norway, with a focus on olive oil imports. Despite stable population size and income levels, there's been a notable increase in sunflower oil imports, indicating a potential market for olive oil. ICEX suggests promoting the benefits of olive oil in Norwegian cooking and reinforcing the image of Spanish olive oil to gain more market share. The article also notes that Norway's annual imports of virgin olive oil are around 9 million euros, with Italy, Spain, and Greece being the primary suppliers. There's a trend among Norwegian distributors to re-export Spanish olive oil, which could explain the higher actual Spanish market share.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

This body points out that there are three main factors to take into account when analyzing the foreseeable evolution of the demand for gourmet products in the coming years in the Nordic country: the size of the population and its structure, the level of income per capita and the evolution of consumer trends. Norwegian olive oil imports have been stable since 2000, at between 4 and 5 million liters. On the contrary, in the same period, sunflower oil imports have increased from 5 million liters in 2000, to 18 million in 2010 and 147 million in 2018. Therefore, according to ICEX, there is potential for a positive evolution of olive oil sales in the country. For this, he believes that it is necessary to emphasize the benefits of its use in daily cooking, beyond its use to prepare certain Mediterranean dishes. At the moment, a large part of olive oil consumption belongs to restaurants, mostly Italian, so in order to change this situation, in his opinion, campaigns aimed at the end ...

Source: Mercacei