[Korean Farmers' Newspaper, Reporter Lee Jang-hee] In order to enhance the brand value of sweet potatoes, a representative agricultural product of Yeoju City, Gyeonggi Province, the city has introduced a new brand, "Daewangnim Yeoju Kkuma," and is targeting the national market. The Yeoju Sweet Potato Research Association (President Lee Eun-kyu) held the "Daewangnim Yeoju Kkuma Brand Launch Ceremony" on October 16 at the Sejongno Agricultural Cooperative parking lot, with around 500 attendees including key guests such as Yeoju Mayor Lee Chung-woo, National Assemblyman Kim Seon-gyo, Yeoju City Council Chairman Park Doo-hyeong, Gyeonggi Provincial Council Vice Chairman Kim Gyu-chang, provincial and city council members, and Sejongno Agricultural Cooperative Chairman Lee Myeong-ho. On this day, President Lee Eun-kyu stated, "The members of the Sweet Potato Research Association are making a pledge to improve quality..."