Market gardeners call on the French to eat strawberries

Published 2024년 6월 8일

Tridge summary

The French strawberry industry is encouraging the public to consume more strawberries due to an increase in production, expected to peak by this weekend. This follows a month of unfavorable weather conditions in May that led to a 13% decrease in production compared to 2023. To prevent an oversupply, market gardeners have introduced promotions, with the price of gariguette strawberries falling by 20% in a week. French producers assure the quality of the strawberries is high, with special taste varieties selected. They are seeking consumer support to help manage the increased production.

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Original content

Eat strawberries! This is the message sent to the French by the entire strawberry industry. The reason? Abundant production which should reach a peak this weekend: “After a month of May marked by particularly unfavorable weather conditions for the ripening of French strawberries, with production down 13% compared to 2023, the sector will experience a peak in production in this month of June,” indicates in a press release the Association of National Producer Organizations (AOPn Fraises Framboises de France). Fearful of ending up with tons of strawberries on their hands, market gardeners are already offering tempting promotions: gariguette has seen its price drop by 20% in one week. “The strawberries will be good” And the quality should be there: "The strawberries will be good because we have had a little sun for a few days so our sugar levels are quite high. Then, we, the French producers, select taste varieties that differ from imported varieties", assures ...

Source: Bfmtv