[Korean Farmers and Fishermen Newspaper, Reporter Jo Sung-je] Yeongyang County announced that it has partnered with NS Home Shopping to expand the sales channels and increase the brand value of the native premium pepper 'Subicho', starting the sale of the 2025 crop of Subicho through NS Home Shopping from the 5th of last month. In relation to this, Yeongyang County stated that this home shopping sale is a follow-up to the memorandum of understanding (MOU) signed between Yeongyang County and NS Home Shopping in February, and this home shopping sale aims to increase the income of local farmers and activate the distribution of high-quality agricultural products. According to Yeongyang County, this sale is particularly significant as it marks the online distribution entry of the native premium pepper Subicho, and it has a nationwide sales network.