Italy leader in nut quality; higher prices because we produce excellence

“The objective is to enhance Italian nuts. Just listen to the experts when they talk about the hazelnut from the Langhe or the pistachio from Bronte, or the almond from Avola or many other Italian products, and they point out their particularities. The quality is better, even compared to the productions of other nations which come to import at much lower prices than what our producers are able to achieve. And therefore we need to explain what the difference is between the different products which may seem very similar to the eye." Thus the Masaf minister Francesco Lollobrigida on the sidelines of the presentation of the campaign to promote Italian nuts, promoted by Masaf, created by Ismea, in collaboration with the Minister for Sport and the Italian Rugby Federation. “The experts, our chefs, for example, at Sigep talked about the differences between one product and another, explaining it and making it understandable even to those who, like us, are not always able to notice it. And ...