The Union of Chambers and Commodity Exchanges of Turkey (TOBB) president, Rifat Hisarcıklıoğlu, highlighted Turkey's leading role in the olive and olive oil sector at the Ayvalık International Olive Harvest Festival. He mentioned Turkey's presence in over 100 countries with olive oil exports and its top rank in table olive consumption. However, he emphasized that olive oil consumption needs to increase. He commended the registration of three olive oils and olives from Turkey in the EU as a crucial branding move. Furthermore, he stressed the importance of e-commerce and the establishment of a Turkish Trade Center in Chicago.