Türkiye's olive oil producers are targeting major markets like the U.S., Australia, and Japan as export restrictions ease and production is set to increase. Türkiye, ranking fifth in olive oil and third in olive production globally, benefits from the government's recent cancellation of a regulation that reduced the Turkish lira equivalent for olive oil exports and eased a ban on bulk and barrel exports. Industry leaders believe this will help regain customers and boost exports. With global production rising and prices dropping, competition will be influenced by Spain's pricing.