The article highlights the economic benefits of the Denomination of Protected Origin (PDO) label, specifically for the Calanda peach, for farmers in Aragon. With a budget of 3.2 million euros, the region is investing in the marketing of food products with differentiated quality to increase farm profitability and promote local agriculture. The article also mentions the challenges posed by hail to the peach harvest and the government's efforts to support farmers affected by the Sharka virus, including a million euros allocation for replanting and additional compensation for fruit tree planting.