The price of chocolate has increased by 14% over the past year, according to NielsenIQ, due to a higher demand for cocoa than supply. Cocoa prices have reached their highest since May 5, 2016, at $3,160 per ton, and are expected to rise further due to predicted below-average rainfall in West Africa, a major cocoa-producing region. The cocoa market is at risk of another shortage next season, potentially driving prices to $3,600 a ton. Chocolate producers may pass these increased costs onto consumers, leading to higher chocolate prices in retail stores.