Imported fruit gift sets are becoming popular in South Korea's online shopping malls, with kiwifruit from New Zealand and melons from the United States ranking high in sales. This shift has led to an increase in imports of these fruits. Meanwhile, domestic apple and pear gift sets are selling less. The rise in imported fruits' popularity is attributed to young people's expanding consumption and the COVID-19-induced non-face-to-face holiday atmosphere. The report also highlights concerns about distorted reports leading to a shift in demand towards imported fruits and calls for stronger online promotion of the quality of domestic fruits.