Imported fruit from online malls threatens Korean fruit Chuseok special

Published 2021년 9월 10일

Tridge summary

Imported fruit gift sets are becoming popular in South Korea's online shopping malls, with kiwifruit from New Zealand and melons from the United States ranking high in sales. This shift has led to an increase in imports of these fruits. Meanwhile, domestic apple and pear gift sets are selling less. The rise in imported fruits' popularity is attributed to young people's expanding consumption and the COVID-19-induced non-face-to-face holiday atmosphere. The report also highlights concerns about distorted reports leading to a shift in demand towards imported fruits and calls for stronger online promotion of the quality of domestic fruits.
Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

Imported fruit gift sets have recently been popular in major online shopping malls, threatening the special Chuseok holiday of domestic fruits. On the 8th, at Coupang, Korea's largest online shopping mall, three products, green kiwi and gold kiwi from New Zealand, ranked 2nd, 4th and 8th in sales of fruit gift sets. In 1st and 3rd place, imported fruit was cut into easy-to-eat fruit sets. Considering that simple fruit sets are mainly sold for home consumption, imported kiwifruit has actually become the most popular fruit gift. The papaya set from the Philippines, the mixed set of foreign and domestic fruits, and the melon set from the United States also ranked 6th, 9th and 10th in sales, respectively. On the other hand, the domestic apple and pear gift sets ranked only 5th and 7th, respectively. The breakthrough of imported fruit sets was also found in other online shopping malls. If you look at Market Kurly's popularity ranking of fresh fruit gift sets, ...
Source: Nongmin

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