The 12th Hubei (Qianjiang) Lobster Festival and the 5th Shrimp-Rice Industry Expo were held in Qianjiang, organized by various associations and the Municipal People's Government. The event aimed at promoting the brand and marketization of Qianjiang's shrimp-rice industry, releasing new trademarks and industry standards, signing cooperation agreements, and building online and offline exhibition halls for the promotion of shrimp-rice products. After more than 20 years of development, Qianjiang has become a major hub for the shrimp-rice industry, with a comprehensive output value of 52 billion yuan and the leading position in processing and exporting for 16 consecutive years.