Opportunities and challenges for Spanish olive oil in China, recommends PRODECA

The Promotora dels Aliments Catalans (PRODECA), in its special on the Chinese market, has published a series of key recommendations for companies interested in exporting olive oil to China. These guidelines address both the emerging opportunities and constraints of the Chinese market, offering comprehensive guidance to ensure success in this competitive sector. Opportunities and challenges of the Chinese consumer The Chinese olive oil market presents a panorama of opportunities and challenges. Chinese consumers, increasingly aware of the importance of a healthy diet, perceive olive oil as the most beneficial option for health. Spain, recognized worldwide as a supplier of high-quality olive oil, has a significant advantage in this regard. Importers and retailers in China are willing to increase their purchases once prices stabilize. However, the market faces several obstacles. In addition to high prices, other challenges include China's fragile economic situation, the decline of ...