The UAE has made its first entry into the top 10 wine markets globally, according to IWSR's Compass model, coming in at number five in 2024. This entry highlights the growing wine market in the region, driven by the tourism industry's expansion and a shift towards premium on-trade drinking habits. The presence of Western expatriates and rising per capita consumption further contribute to the market's attractiveness. The top 10 markets include the US, Canada, Switzerland, Norway, Denmark, Australia, South Korea, Sweden, and the UK, with the US leading in still wine opportunities. However, Western Europe is experiencing a decline due to high inflation and living costs, while Asia Pacific markets, such as South Korea, are facing challenges like rising costs of living and regulatory changes that are affecting the wine market.