Orange juice: US measure could cause chain collapse, warns CitrusBR

The recent decision by the United States to impose an additional 50% tariff on imported products from Brazil puts the entire Brazilian orange juice production chain at risk, warns the National Association of Citrus Juice Exporters (CitrusBR). In the 2024/25 harvest, ending on June 30, the US represented 41.7% of Brazilian product exports, with revenues of US$ 1.31 billion, according to Secex data consolidated by CitrusBR. According to the association, the new tariff represents a 533% increase over the US$ 415 per ton already charged on Brazilian juice. With the quotation of US$ 3,600 per ton recorded on the New York Stock Exchange on July 9, approximately US$ 2,600 – or 72% of the total product value – would be collected in taxes. In practice, exports to the North American market would become unfeasible, bringing serious losses to the entire production chain. In a statement, CitrusBR highlighted that the sector has no margin to absorb this type of impact. Additionally, the measure ...