The article highlights the start of the orange season in Egypt, a time of intense competition against Morocco and Turkey. Despite logistical challenges due to the Red Sea crisis, the season is expected to be favorable with better volume management and increased quality, which could attract new European buyers. However, Moroccan and Turkish exporters' proximity to Europe and Russia provides a logistical advantage. Nonetheless, Egyptian exporters plan to compete by offering high-quality products and being adaptable, aiming to strengthen their position in European and Asian markets, as well as in the Gulf.